Italian Pavilion Expo 2015 - Obicua

Obicua S.r.l
P.IVA 13118391005

Obicua S.r.l
P.IVA 13118391005

Italian Pavilion Expo 2015

The project for “Palazzo Italia” and the pavilions of the “Cardo” is based on the rediscovery of the “earth”.
Earth is the element from which grow up the fruits that are the richness of our country.

Earth’s rediscovery means upgrading of this primary value as starting point of a new economy of sustainability and return to the “territory” and to his care. A territory that can be a new low-impact growth engine.
The relaunch of our country will include in the incoming years the discovery of the territory and economies that have grown in harmony with the landscape such as agriculture and this will mean enhancing our production model focused on biodiversity and diversification of farming while respecting the genius of the place and its tradition.

The contribution that Italy can lead to the theme of Expo 2015 – Feeding the Planet, Energy for life – is to promote the healthy development model and revive attention to the “earth “.
Our Palazzo Italia, which will be the representative institutional italian office for the Expo and will be afterwards transformed into a center of excellence and an incubator of ideas and creativity, is a “lamp” which stands on the Expo masterplan as raised by a plow, it stands as a manifesto of the rediscovery of the earth as a true raw material on which put our energies to feed the planet.

Earth and territory, biodiversity, virtuous cycles of production-consumption- disposal are for us the soul of the project.


Location / Milan – ITALY

Year / 2015

Client / Expo 2015 S.p.a.


Incarico / International design competition entry

Project Team


Designers / BICUADRO architects Hydroingea Engineering s.r.l.


photo credits / ©BICUADRO